Beer website Analysis

The Miller Light website is fairly simple with a blue background and a center section.  This section is mostly focused on football, but I believe this to be a seasonal thing.  Attracting the attention of sports fans, of whom will go out and by the product before watching a football game.  The graphics are intense as they show the beer being poured, attracting the viewer to the quality of the product.  The site also offers chances to win at various things.  I mean who doesn't like the chance to win something, all though let's face it, the odds aren't in your favor.  The website and the brand name would lead one to believe that they are highly reputable and are in a leadership like position.  This site provides a lot of Pathos and Ethos.